However, we are more than just a brand. We are a company committed to improving people’s lives wherever we are. In the 200 countries where we are engaged, we strive to improve education, health and wellness, and the environment. We are more than just an enterprise. We are a partner, a neighbor and a friend | ||
Coca-Cola’s history in the Philippines is intertwined with the country’s own. Throughout the years, we have become so much a part of everyday Philippine life through a shared heritage. From its beginnings in 1927 until now, Coca-Cola remains one of the most loved beverages by Filipinos.
The establishment of Coca-Cola Bottlers Philippines Inc. (CCBPI) in June 1, 1981, transformed Coca-Cola into the dominant player in the industry as one of the world’s largest Coca-Cola bottlers. Today, CCBPI is the 8th largest corporation in the Philippines in revenues. From 1981’s 75 million unit cases sold by Coca-Cola, the year 2000 saw a massive growth in sales to 386.3 million unit cases. From our beginnings in 1927 until today, Coca-Cola in the Philippines is now the 8th largest market in the world. Coca-Cola is the leader in the Philippine soft drink industry. Over 70 million consumers from Luzon, Visayas and Mindanao enjoy the wide portfolio of beverages that Coca-Cola offers. Our marketing and distribution networks cover 16 commercial territories and over 243 sales offices. Through this, we are able to reach 10 million Filipino homes to bring refreshment and fun. We are able to share in every aspect of Filipinos lives. Through birthdays, celebrations and holidays, Coca-Cola is always there to make every memory taste better. There are 19 Coca-Cola bottling plants in the country. And in all of these we ensure that we take measures to protect and preserve the environment. We employ state-of-the-art waste water treatment facilities and embark on education drives to inform communities about the importance of protecting and rehabilitating our rivers. We also work towards preventing air and land pollution through special projects and initiatives. Coca-Cola in the Philippines employs over 9,000 people from CCBPI and The Coca-Cola Export Corporation (TCCEC), the Philippine arm of Coca-Cola in Atlanta. We value the contributions that each Coca-Cola member gives. We provide training and development courses to help people become the best that they can be in their jobs through the Center for Learning and Development program. In July of 2001, CCBPI returned to the San Miguel Corporation after being a part of Coca-Cola Amatil Ltd. for several years. The merge brought about the acquisition of The Cosmos Bottling Corporation. This introduced many new drink variants into the Coca-Cola portfolio of beverages. To date, Coca-Cola in the Philippines offers the widest selection of beverages to fulfill every hydration and lifestyle requirement. We offer many beverages for different needs like soft drinks, water, juices, teas, sports and energy drinks. Everyday we strive to give our consumers what they need as a total beverage company. Truly, the story of Coca-Cola in the Philippines is that of the country’s itself. We have grown together with the events that have shaped the country. Looking forward, we will continue to be at one with the Filipino consumers and to be a part of their lives. |
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