Nike Force 1 TMSW Nike Force 2 TMSW

NIKE FORCE EXHIBIT

Branding & Logos

An exhibit showcasing the Nike Force model, with a concept entailing that the shoe is especially meant for the Power Forward, TeamManila created a visual metaphor by using the “power” of the Philippine jeepney. One of the rare occasions that Nike has commissioned a local artist for a campaign, TeamManila experimented on the look of the exhibit by incorporating galvanized metal and sticker art in design as these are both trademarks of the jeepney.