Experience Smoothness
at its Best

Mild Seven prides itself in being the leading smooth cigarette brand* in the world. Learn more about the world of Mild Seven.

Smooth Nights packed with fun, music and Mild Seven signature smooth drinks overflowed at M Cafe and Rocket Room. Keep up with the latest updates for other smooth experiences.

Sign up for the Smooth List and get a chance to win one of five mini tablets. Find out more.

*Euromonitor 2011

Smooth Nights
at Rocket Room
& M Cafe

Mild Seven gave Manila's night scene a smooth, sleek upgrade with Smooth Nights. Teaming up with Manila's finest bars, smooth ambassadors gave the crowd a hefty dose of the Mild Seven Experience. Smooth sounds and sights, signature drinks, fun-filled games, and premium prizes kept the good vibes flowing as patrons tasted the undeniable smoothness that only Mild Seven can bring.

Smooth Prizes

Mild Seven takes you to a new level of smoothness. Get a chance to win one of five mini tablets. Simply sign up to The Smooth List and you automatically get one raffle entry.

MECHANICS: Be part of the Smooth List by registering to this site and get a chance to win an one of five mini tablets. Promo runs from April 29 to May 31, 2013. Draw date is on June 3, 2013. Winners will be notified via email and phone call. Winners must claim their prizes on/or before November 30, 2013; otherwise, the prizes will be forfeited.

This is not for minors. This promotion follows the laws, rules and regulations stipulated in the Republic Act 9211 otherwise known as the Tobacco Regulation Act of 2003.

Variants

Click on the pack for more info

Package Pride

The MILD SEVEN package design evolved from a world of research, as well as the inspired creativity from a variety of international design houses. It was further refined to represent the exceptional quality and smoothness of MILD SEVEN. In the end. thousands contributed to the iconic package. Which is only fitting for a premium cigarette as smooth and satisfying as Mild Seven.

The Perfect Filter

MILD SEVEN's world-class filter uses superior-quality charcoal to absorb the roughness in the smoke, ensuring the smoothest, most satisfying smoking experience.

For MILD SEVEN, balance is key. Its smooth taste is facilitated through the perfect balance of three critical elements: an innovative charcoal filter, high-quality tobacco and a superbly balanced blend. In addition to these key elements, taste is further enhanced by balancing flavor, smoke volume and after taste. Experience the perfect balance - MILD SEVEN.

Exceptional Tobacco

Like the exceptional grapes that give rise to a fine wine, the wonderfully smooth taste of MILD SEVEN begins with exceptional tobacco. Every aspect in the evolutionary chain of MILD SEVEN's manufacture is controlled and managed at a dedicated laboratory. There, our blenders function as "sommeliers," systematically evaluating every characteristic of MILD SEVEN to ensure the highest quality anywhere in the world.

Mild Seven Option

Introducing Mild Seven Option, the first menthol cigarette in the Philippines with a unique menthol capsule technology.

When crushed, the menthol capsule in the filter releases an extreme fresh sensation.

Activate the capsule anytime you like, and enjoy the extra coolness from Mild Seven Option.

Frequently Asked Questions

What is Mild Seven?
Mild Seven is the leading smooth cigarette brand in the world. This is due to the perfect balance of 3 critical elements- its charcoal filter technology, high quality tobacco and a superbly balanced blend that provides smooth smoking satisfaction.

What is a charcoal filter?
Mild Seven�s world-class filter uses superior quality charcoal to absorb the roughness in the smoke, ensuring the smoothest, most satisfying smoking experience.

Why did you change your packaging?
The change in packaging is another step forward for Mild Seven in its continuous evolution as a premium global brand.
Crafted to fit the evolving smokers' needs, the new pack is a premium statement of the Mild Seven smoker's lifestyle. Its asymmetric design structure and special texture treatment conveys a more sophisticated brand geared towards success.

With the new design, we are confident that this will strengthen our bond with our existing loyal smokers and attract new interest in this highly competitive market.

Is there a change in the taste when the packaging was changed?
No. We've maintained the same smooth taste and superior quality that Mild Seven has been known for, only the packaging design has changed.

Where to Buy?

List of Outlets
All 7-Eleven branches, Ministop, Rustan's, Robinsons, Lighter's Galore, Fuma, Landmark, Cash & Carry, Waltermart, Unimart, South Supermarket, Makati Supermarket, Shell Select, and San Miguel Food Ave.

MILD SEVEN LIGHTS MENTHOL - Cooling Harmony

Mild Seven Lights Menthol is tastefully cool, thanks to a harmonious menthol flavor that enhances its balanced smoothness. It has an easy finish that fosters feelings of contentment.

MILD SEVEN ORIGINAL - The Gold Standard of smoothness

MILD SEVEN Original sets the standard for full-flavored smoothness, creating a tradition of exceptional satisfaction. The rich, uncompromising pleasure it evokes renders it the Gold Standard of smoothness.

MILD SEVEN LIGHTS - Balanced Smoothness

Mild Seven Lights is tastefully gentle, yet provides a fully satisfying measure of flavor. The result is balanced smoothness with a pleasantly mellow finish that turns ordinary moments into something special.

MILD SEVEN SUPER LIGHTS - Refined Smoothness

Mild Seven Super Lights take an understated approach to satisfaction, offering a sensation that is both subtle and flavorful. Its refined smoothness has a sophisticated and exceptionally tasteful appeal.